Every extra day spent planning a reroute is a day you’re bleeding inefficiency — and potentially cash.

If you’ve ever led a full-scale reroute, you know the pain: It’s manual, it’s messy, and it can consume a quarter of your year. Most distributors spend 3 to 6 months juggling spreadsheets, sales team requests, and driver constraints — all while hoping the outcome is worth the effort.

But what if rerouting didn’t have to be such a time-suck?

The Real Reasons Reroutes Take Too Long

Let’s be honest: it’s not your team’s fault. The industry simply hasn’t given you better tools — until now.

Here’s why most reroutes drag on:

• • Outdated routing software that wasn’t built for strategic planning

• Messy or incomplete data from legacy systems

• Manual validations between sales, ops, and drivers that slow everything down

• Limited scenario modeling, making every decision feel risky or irreversible

These aren’t just process headaches — they have real business costs.

The Hidden Cost of Delay

When reroutes stall, you’re not just pushing out a project deadline — you’re quietly bleeding resources:

• Overtime spikes due to unbalanced or outdated routes

• Underutilized trucks wasting fuel and capacity

• Customer churn from inconsistent delivery days or missed windows

• Burned-out planners who never want to reroute again

That’s the hidden ROI of strategic routing: it’s not about perfection — it’s about speed, precision, and repeatability.

How Strategic Planner Changes the Game

Wise Systems’ Strategic Planner gives you a radically faster way to reroute — not by brute force, but by design.

With tools that allow:

• Bulk account reassignment across routes or territories

• Scenario modeling (by volume, weight, days, etc.) with just a few clicks

• Direct data syncing with Encompass, so you’re always working from the latest info

• Visual balancing of driver workload, stop count, or route volume

• Service window and frequency logic baked into every plan

You go from 6 months of stress to a few weeks of high-impact planning.

What It Looks Like in Practice

Take High Country Beverage, for example. Their previous reroutes took months and left sales and ops misaligned. With Strategic Planner, they were able to:

• Rebalance territories using real delivery data

• Apply constraints for chain vs. independent accounts

• Anchor key customers while flexing the rest

• Cut planning time dramatically — without compromising on driver input

The result? A strategic reroute that actually stuck.

Want to cut reroute time in half and avoid planning burnout?

Join our upcoming webinar to see how real distributors are slashing months of effort into weeks — without sacrificing quality. Click the link below to register.