By Jemel Derbali, Wise Systems Co-Founder

One of the dividends of technology is unprecedented visibility into all facets of our world, particularly as consumers. We can see exactly when our pizza is being made and transported, where our kids are based on their phones (and where those kids’ lost phones are), when our Lyft or Uber ride is en route, and who’s at the door -- even if we’re not home. In all scenarios, there’s a direct link between visibility and the customer experience.

By Chazz Sims, Wise Systems CEO

Whether you have passing familiarity or in-depth experience with the transportation side of a logistics operation, it’s no secret that today’s on-demand world is reshaping the entire industry at a blistering pace. Customers now expect goods and services to arrive at their doorstep within hours while, behind the scenes, the logistics industry is scrambling to build more dynamic operations that will meet those newly created expectations, and keep costs down.