By Jemel Derbali, Wise Systems Co-Founder

When most industry professionals think about routing, they envision a traditional, static process that’s familiar to many. It starts with a months-long planning exercise that maps out customers, builds territories, and assigns routes to drivers. The process is usually supported by an on-premise software installation that is the workhorse for the dispatching team. But that workhorse is getting tired, lacks some important capabilities, and isn’t designed to support the more competitive, dynamic world that most businesses are operating in today.

By Jemel Derbali, Wise Systems Co-Founder

Route planning is an exercise in fortune telling. Whether companies use route optimization software or a map and paper to build their routes for the next delivery day, chances are that the biggest efficiency challenges they face arise from the disconnect between how routes look ahead of time and how they work in reality.