Waiting for a 12-month overhaul cycle is like fixing your roof once a year — in a storm.

Most routing teams live by a familiar rhythm: let things run for 12 to 24 months, then gut everything during a full-scale reroute.

Sound familiar? It’s the operational equivalent of waiting until there’s a leak to repair your roof — and then trying to patch it during a thunderstorm.

The truth is, major reroutes aren’t just disruptive — they’re unnecessary if you’re making smart, incremental changes year-round.

The Case for Continuous Optimization

Why wait to fix what’s clearly not working?

Every month that you:

• Burn overtime on bloated routes

• Miss service windows because of outdated volume assumptions

• Ask drivers to stretch beyond what’s fair

• Layer in new customers without rebalancing anything else

…you’re slowly degrading your fleet efficiency, morale, and margins.

Waiting for a scheduled reroute means you’re tolerating inefficiency until it reaches a breaking point.

What Continuous Planning Looks Like

With Wise Systems’ Strategic Planner, rerouting doesn’t have to be a massive, once-a-year fire drill.

Instead, you can run lightweight, controlled adjustments monthly or quarterly — with full visibility and zero guesswork.

You can:

• Phase in frequency changes gradually

• Reassign unbalanced territories with a few clicks

• Simulate what-if scenarios before committing

• Keep your sales and ops teams aligned in real time

• Avoid customer disruptions by anchoring critical accounts

It’s not about blowing up your routes — it’s about fine-tuning them before they break down.

Real Impact, Real Fast

One distributor using Wise moved from 18-month reroutes to quarterly optimizations.

The results?

• 12% drop in average miles per route

• 20% improvement in driver equity

• No complaints from sales — because they were part of the process from day one

The best part? These adjustments took days, not months, and didn’t require a full reboot.

You Don’t Need a Reroute. You Need a Rhythm.

Fixing routing once a year isn’t a strategy — it’s a stall.

Fixing it continuously? That’s how modern fleets scale.

Check out a demo below.