In the equipment rental world, “optimization” used to be a buzzword — something software vendors promised but few delivered.

Then the backlog crisis hit.

Customer demand surged. Labor stayed tight. And every idle excavator or unreturned generator meant real money left sitting in the yard.

Suddenly, rental companies didn’t need buzzwords. They needed results.

That’s where Wise Systems came in — quietly changing how the industry plans, dispatches, and delivers.

The Problem: A Backlog Measured in Miles (and Dollars)

Dispatching and routing in rental isn’t only about trucks — it’s about time, visibility, and utilization.

For years, rental operations ran on manual routing, phone calls, and instinct. Drivers handled the same territories by habit. Dispatchers juggled whiteboards and spreadsheets. And valuable equipment sat idle between jobs simply because no one had a real-time view of where assets were, what was coming back, or where the next delivery could fit.

The result?

• Backlogs stretching days or weeks

• Underutilized fleet assets

• Delivery windows missed

• Frustrated customers calling for updates

Every manual step slowed the business down — and cost money along the way.

The Shift: From Gut Feel to Data-Driven Dispatch

Wise Systems brought something different: automation that actually works in the rental world.

Through its partnership with Intempo, Wise connected directly to the ERP systems rental companies rely on — so order data flows seamlessly into dispatch and route planning.

That means the second a rental order or pickup ticket is created, it automatically appears in Wise Systems’ platform, ready for routing, optimization, and driver assignment.

No rekeying. No lag. No phone calls.

Smarter routes with Route Planner and with Strategic Planner, companies can simulate scenarios before execution — balancing delivery and pickup priorities, optimizing routes for cost or service, and using machine learning to learn from every past day’s data.

This is where dispatch becomes proactive, not reactive.

The Results: From Backlog to Breakthrough

The impact has been game-changing:

• Reduced backlog: Faster planning and routing means trucks roll out sooner, pickups happen earlier, and equipment returns flow faster.

• Higher utilization: Every asset spends less time idle and more time in revenue-generating use.

• Lower operating costs: Reduced overtime, fewer empty miles, and fewer “go-backs” for missed deliveries.

• Driver Savings: Reduced driver attrition, time saved during the day on routes, driver overtime reduction, and more.

For many rental operators, this isn’t incremental improvement — it’s transformation.

Why It Works: Real Visibility + Real Partnership

Wise Systems didn’t disrupt the rental industry by building in isolation — it did it by listening.

Through collaboration with rental operators and Intempo’s ERP experts, Wise built a system that mirrors how real rental dispatch actually works — not how software vendors think it works.

That means factoring in:

• Truck capacity and machine size

• Pickup/delivery combinations

• Equipment priorities

• Ad hoc orders and exchanges throughout the day
  

The result is a platform that feels less like software and more like an extra set of hands — one that never gets tired, never forgets a stop, and always keeps dispatch in control.

From Disruption to Dependability

Wise Systems’ impact on the rental industry isn’t about replacing people or reinventing the wheel. It’s about giving rental teams time back — the most valuable resource in a business where every hour counts.

By automating the routine, Wise helps teams focus on what really matters: customer relationships, on-time service, and fleet performance.

That’s not disruption for the sake of technology.

That’s transformation for the sake of progress.

The Bottom Line

In a world where demand is high and margins are tight, the companies that win will be those that can move faster without losing control.

Wise Systems is helping rental operations do exactly that — powering a smarter, more connected, and more profitable future.