How Anheuser-Busch Reduces Late Deliveries by 80% with Wise Systems

Legacy brands don’t become legacy brands by standing still when the time comes to modernize their operations. That time came for Anheuser-Busch in 2015. Faced with surging sales, and a growing network of distributors to serve, Anheuser-Busch was pressed to quickly find a way to deliver products faster.

While some shippers and logistics companies have taken it upon themselves to build their own proprietary routing and dispatch tools, Anheuser-Busch chose specialized software solutions to respond more quickly to rising demands.

Automating dispatching and route execution

Until 2013, the beverage leader manually tracked and managed their Tier 2 deliveries. Communications and information sharing were restricted to phone calls between dispatchers, drivers, merchandisers, and managers, slowing down last-mile delivery operations. Anheuser-Busch needed a delivery automation platform powerful enough to efficiently manage route execution for improved fleet optimization. 

With the Wise Systems delivery automation platform, Anheuser-Busch is executing more efficient and cost-effective routes based on historical data, real-time traffic patterns, parking details, and other inputs. The system then automatically shares those routes to drivers via the Driver app for delivery, giving them both list and map views of the day’s plan. 

The Driver app gives drivers easy access to turn-by-turn navigation and stop-specific information, including notes from other drivers, parking pins, and dock locations. The app then automatically shows dispatchers, merchandisers and managers delivery status, location, and other pertinent information in real time, giving dispatchers full visibility into the execution of multiple routes in one web-based view.

With Dispatcher from Wise Systems, dispatchers monitor stops and respond in real time and have the ability to adjust routes, if necessary, to handle any last-minute issues and meet customer expectations. 

And, merchandisers who need to arrive at customer sites use Mobile Manager from Wise Systems to seamlessly track driver locations and ETAs and coordinate arrivals.

Shifting focus from fleet optimization to customer service

With a fleet of over 800 trucks, Anheuser-Busch prides itself on exceptional customer service on the day of delivery. By automating dispatching, and information sharing in the last-mile teams, Anheuser-Busch freed up their teams to focus on improving customer service while reducing late deliveries by 80%.

Download the case study to read more about how Anheuser-Busch uses the Wise Systems automated delivery platform to:

• Improve customer service
• Accelerate growth
• Reduce costs
• Make more on-time deliveries