
Optimizing Route Planning with Machine Learning: The Future of Logistics Efficiency

Layla Shaikley [ Head of Product & Cofounder, Wise Systems ]
Optimizing Route Planning with Machine Learning: The Future of Logistics Efficiency

Layla Shaikley [ Head of Product & Cofounder, Wise Systems ]

In the world of logistics and transportation, efficiency is everything. The ability to accurately forecast service times, optimize routes, and reduce inefficiencies can make or break a delivery operation. At Wise Systems, we’ve spent nearly a decade refining our approach to intelligent route planning, leveraging machine learning and AI to adapt to real-world complexities.
The Power of Predictive Forecasting
One of the first challenges in route planning is estimating how long it will take to serve each customer. This depends on multiple factors: the volume of goods, the type of customer, location, and workflow involved.
A missed service time doesn’t just affect one stop—it disrupts the entire day’s plan. That’s why nailing service time predictions is critical. Our approach involves using historical data and AI models to refine these estimates over time, leading to better forecasting and smoother operations.
Learning from Experience: Machine Learning in Route Optimization
One of the unique advantages of our system is its ability to learn from user interactions and improve continuously. We focus on three key areas:
- Driver Preferences: Some drivers prefer specific routes or sequences. Our system can remember their manual edits and adjust future plans accordingly.
- Dispatcher Preferences: Dispatchers interact with routing plans daily, making strategic changes. We track these interactions to refine our system’s output, ensuring that future plans better align with operational needs.
- Live Adjustments & Feedback: By incorporating dispatcher and driver feedback, we create more realistic and adaptable routing solutions.
Embracing Complexity: Multi-Depot, Multi-Region Customization
We know that logistics isn’t simple. Multi-depot routing, hierarchical user roles, and large-scale operations require flexibility. Our system is built to handle high-complexity use cases, scaling from small fleets to entire regions.
For example, our solution supports operations spanning the Eastern Seaboard, managing thousands of daily deliveries while maintaining optimal efficiency. Whether in beverage distribution, food service, maintenance supplies, or parcel courier services, we’ve fine-tuned our system to adapt to diverse industries.
Integration: The Key to Seamless Operations
An effective logistics solution isn’t just about planning routes—it must integrate seamlessly with existing technology stacks. At Wise Systems, we ensure compatibility with Order Management Systems (OMS), ERP platforms like NetSuite, and telematics solutions like Samsara.
The impact? A dispatcher can click a button and instantly access all relevant order data, eliminating manual data entry and reducing stress. One of our customers even hugged our team after seeing this feature in action—a true sigh of relief from an overburdened operations team.
Real-World Impact: Customer Success Stories
We have Fortune 500 and beyond — across industries — from food to courier to beverage. Take, for example, a beverage distributor using Wise Systems:
- Previously, they had to route drivers one by one.
- Now, with a single view of all deliveries, dispatchers can make real-time adjustments, saving 30-45 minutes per day.
- On-time performance improved, and overall operational costs decreased.
This is what Wise Systems is built for—saving time, improving efficiency, and optimizing logistics at every level.
A Full-Suite Approach: From Planning to Execution
Our approach covers the entire logistics lifecycle:
- Strategic Planning: Months ahead, companies can use our territory planning tool to assess seasonal demand, staffing needs, and service models.
- Daily Route Optimization: Once orders flow in, we automate route assignments, matching drivers and vehicles while accounting for time windows, vehicle restrictions, and multi-depot logistics.
- Live Dispatch & Execution: On the day of delivery, drivers use our intuitive mobile app for navigation, proof of delivery, and real-time adjustments.
- Performance Analytics & Continuous Improvement: Using advanced analytics and AI, our system tracks plan vs. actual performance, identifying areas for cost savings and operational refinement.
Final Thoughts: The Future of Logistics Optimization
At Wise Systems, we embrace the complexities of logistics. Our goal isn’t just to optimize routes—it’s to create a seamless, data-driven experience that evolves alongside our customers’ needs.
From improving forecast accuracy to automating manual processes and providing real-time insights, our technology ensures that businesses can operate at peak efficiency while adapting to ever-changing logistics challenges.
Interested in transforming your logistics operations? We’d love to show you how Wise Systems can help. Let’s talk!
Experience real-time fleet visibility and control.
The Wise Dispatch Optimization Software give you a live view of your fleet, from route progress to driver performance. Once routes are created, the system automatically dispatches routes to drivers’ mobile devices. Then you can adjust routes, respond to customer needs, and access analytics and insights.