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Solutions › The DoorDash Dial

You’re a Click Away From a Hybrid Fleet: Flexible capacity, on demand

Maximize your internal fleet and augment with on-demand capacity based on your business rules and real-time cost to serve. Whether it’s hotshots, expanding your capacity, or running an errand — the DoorDash Dial, built into Wise Systems, has you covered.

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Your fleet wasn’t built for exceptions. In distribution, equipment rental, and industrial logistics, your trucks are designed for dense, high-value routes.

1

A same-day hotshot

The disruption: A high-value sales promise that needs immediate fulfillment. Instead of pulling a 26-foot truck off a dense route for a single box, orchestrate the delivery to a local courier and keep your primary fleet on schedule.
2

A missing part

The disruption: A technician is stalled on a job site waiting for a single component. Augment your fleet to bridge the gap instantly, ensuring your customer’s project stays on track without sacrificing your own route density.
3

A recovery delivery

The disruption: A missed stop or a refused package shouldn’t wait until tomorrow’s route. Orchestrate your service recovery by dispatching an on-demand driver to close the loop today, protecting your CSAT scores without adding internal labor.
4

A late order

The disruption: Orders placed after your “cut-off” time usually have to wait 24 hours. With automated failover to DoorDash, you can extend your order window and capture late-day revenue while your internal fleet is already returning to the depot.
5

Build or upload your requirements.

Requirements might include driver availability and preferences, delivery windows, the load, truck availability. Our engine will automatically build routes to meet all requirements while increasing utilization and decreasing miles.

Dispatchers are forced to disrupt a planned route or absorb the cost. What should be a $20 delivery turns into a $100+ problem.

The real cost of a “quick run”

  • Lost productivity — drivers leave planned routes

  • Misused assets — high-value equipment moves low-value orders

  • Hidden cost — labor, fuel, depreciation, and insurance add up fast

Most fleets don’t track this clearly — but they feel it every day.

DoorDash

What the DoorDash Dial is

One dial. Three ways to run your operation.

Orchestration

The best dispatching has flexibility. Here are 3 ways to Operate

The DoorDash Dial is built directly into Wise. It allows you to orchestrate shift delivery volume between your internal fleet and on-demand couriers through the click of a button — automatically, based on cost, capacity, and rules. This creates a hybrid fleet that augments your core team with millions of on-demand drivers. You get the stability of your primary fleet with the agility of an elastic network.

Manual — decide in the moment

View a real-time DoorDash quote inside Control Tower, compare it to your internal cost, and dispatch in one click. Best for: occasional hotshots and one-off exceptions

Rules-based — define your policy

Set clear rules for when orders should go to DoorDash. The system evaluates every order and acts automatically. Examples: Orders placed after 3 PM. When fleet capacity exceeds 95% Best for: predictable patterns and after-hours coverage

Autonomous Orchestration — cost-to-serve logic

Wise evaluates every order against your true cost to serve — including labor, fuel, and constraints — and automatically routes to DoorDash when it’s the more efficient option. Your routes stay intact. Your margins stay protected. Best for: high-volume, dynamic operations

How it works

Handle exceptions without breaking your plan

1. Compare cost in real time. See a DoorDash quote alongside your internal cost to serve.

2. Dispatch instantly. Send the order with one click — no replanning, no extra tools.

3. Track everything. Get full visibility for both dispatchers and customers, directly inside Wise.

Built for the work that disrupts your operation:

Make informed decisions with Wise Systems dispatcher software

Same-day hotshots

Improve the customer experience with Wise Systems dispatching software

Emergency parts delivery

Quickly reassign routes during route execution - Wise Systems dispatching software

PPE and light-duty orders

Make more on-time stops with Wise Systems dispatching software

Late orders and after-hours requests

Use Wise Systems dispatching software to access stop details during route execution

Volume overflow during peak demand

Keep drivers informed in real time with Wise Systems dispatching software

Missed stop recovery

New territory testing

Stop using high-cost assets for low-value work

Your fleet is a major investment. Use it where it matters.

The DoorDash Dial introduces flexible capacity — without adding fixed cost.

 

 Category Internal Fleet DoorDash Dial
Asset cost High ($200K+) None
Fixed overhead High None
Labor + fuel Internal Included
Flexibility Limited On demand
Typical 10-mile run $120–$150+ ~$15–$25

 

In many cases, on-demand delivery is 50–80% less expensive than using internal vehicles for the same job.

See all solutions

Capacity without capital

Access millions of drivers without adding a single truck.

Traditional fleet expansion requires months of planning, vehicle acquisition, and permanent hiring. The DoorDash Dial allows you to instantly augment your reach by transforming fixed overhead into elastic capacity.

  • Scale instantly during demand spikes

  • Test new markets without committing assets

  • Pay only for what you use

No leases. No hiring. No idle capacity.

Contact us

Let’s talk.

We’d love to learn more about your routing challenges and see where we can help.

Some more info will help us get you in touch with the right people:

Frequently asked questions

The DoorDash Dial is best for items that fit in a standard passenger vehicle, like PPE and safety supplies, small replacement parts, sases of beverages, handheld tools and equipment, and light-duty same-day orders. It is not intended for freight requiring specialized vehicles, refrigeration, or hazmat handling.
No. This is designed to protect your routes. The DoorDash dial can be used for existing or added tasks, whether you want an intelligent failover to keep your plans in tact or surplus capacity. You choose.
Before you dispatch using the DoorDash Dial, a cost is presented. There are no subscriptions or minimums — you only pay per executed delivery or pick-up.
Yes. Full real-time tracking for both dispatchers and customers inside the Wise Systems platform, and analytics are provided for DoorDash Dial deliveries as though they are part of your fleet’s KPIs.
Deliveries are covered under DoorDash’s third-party fleet coverage.
No. Everything is integrated directly into Wise Systems Dispatcher Tool. And analytics can be accessed via our reporting as well.
Coverage depends on DoorDash’s local availability, with broad coverage across the U.S. and globally.

Ready to turn up The Dial

Protect your routes and reduce unnecessary cost — exceptions shouldn’t break your operation

See the DoorDash Dial in Action
DoorDash Partner Page

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